The Beginner’s Guide to SEO for Small Business Owners

SEO might sound complicated, but it doesn’t have to be. If you’re a small business owner who just wants to get found on Google and attract more customers, this beginner’s guide is for you.

What is SEO (in plain English)?

SEO stands for Search Engine Optimisation. It’s simply the process of making your website easy for Google to find and recommend to people searching for what you offer.

Why SEO matters for small businesses

• Most people search online before buying

• Showing up higher on Google = more visibility

• It’s a cost-effective way to bring in steady customers

3 Simple Steps to Start Improving SEO

1. Use the right keywords 🔑

   
   

   Think about what your customers type into Google. Add those words naturally into your page titles, headings, and content.

2. Optimise for mobile 📱

   
   

   Google prioritises mobile-friendly sites. Always check how your site looks on a phone.

3. Speed it up ⚡

   
   

4. A fast-loading site keeps both customers and Google happy.

The easy next step

SEO doesn’t have to be overwhelming. A Website SEO Health Check is the quickest way to see where you stand and what to improve. You’ll get a clear, actionable report no jargon, just steps you can follow.